Hofstra University CE and Internet Marketing Authority Partner Up to Teach Digital Marketing

Digital marketing newcomers will gather in Hempstead, Long Island, NY to create their own digital marketing plan from search engine recognized Internet marketing authority Jerry Allocca.

Hofstra University Continuing Education and CORE Interactive LogoHempstead, NY – 6-March-2012 – In response to overwhelming demand for courses that teach internet marketing, Hofstra University Continuing Education is tapping Long Island and NYC-based CORE Interactive to offer a course in digital marketing as part of its Summer 2012 curriculum.

Leading internet marketing authority Jerry Allocca will share powerful strategies and advice in his program TWEETS, TEXTS AND LIKES - CREATE A digital marketing plan. “People kept asking me ‘how do I link all the digital media together to build an integrated digital marketing campaign’,” Jerry says. “I wanted to teach a course that would answer that question.”

Hofstra CE’s course takes digital media neophytes through every step of a digital marketing plan focused on their organization’s unique needs. Attendees will leave the course with an actionable plan that they can put to work immediately.

Mr. Allocca will explain the four key ingredients to success: determining the strategic audience and outlining achievable goals; determining which digital tools best support the corporate goals, and how to seamlessly combine websites, email, mobile, search engines and social media to maximize results; understanding which digital platforms to use and how to use them; and tracking performance and return on investment.

The four session course begins on June 7th 2012 from 6:30 pm to 9:30 pm (EST), then June 14 and June 21 with the final class on June 28. For more information or to register, follow this link: http://bit.ly/cc-hof1

About Jerry Allocca:
Jerry is the author of connected culture, a digital marketing playbook, and is the founder of CORE Interactive Marketing (www.coreinteractivemarketing.com), an award-winning team of Internet specialists. According to a Google search, Allocca is a recognized Internet Marketing Authority and is a frequent industry speaker on topics such as internet marketing, SEO, social media and website strategies. Allocca teaches popular hands-on workshops designed to help professionals and organizations connect with their target audiences online using digital marketing tools.

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