Hofstra University CE and Internet Marketing Authority Partner Up to Teach Digital Marketing

Digital marketing newcomers will gather in Hempstead, Long Island, NY to learn search engine optimization (SEO) from search engine recognized Internet marketing authority Jerry Allocca.

Hofstra University Continuing Education and CORE Interactive LogoHempstead, NY – 1-May-2012 – In response to overwhelming demand for courses that teach basic SEO, Hofstra University Continuing Education is tapping Long Island and NYC-based CORE Interactive to offer a course in SEO as part of its Summer 2012 curriculum.

Leading Internet marketing authority Jerry Allocca will share powerful strategies and advice in his program, SEO for Marketing Professionals. “There's a lot of misinformation out there, along with confusing and contradicting blogs and articles on SEO. It's frustrating. In fact, it's maddening.” Jerry says. “I wanted to teach a course that would make this understandable for everyone.”

“I wanted to teach a course that would make SEO understandable for everyone.”

Hofstra University CE's course teaches SEO neophytes how to rank higher on search engines and be visible when people are searching for what their organizations specialize in. A one-of-a-kind learning experience, attendees will gain powerful SEO knowledge that will drive sales.

SEO for Marketing Professionals is a hands-on course. Designed for CMO's, executives, managers in charge of marketing, communications directors, PR personnel, small business owners, and direct sales marketers, the course provides vital, basic SEO knowledge that will help any kind of organization become more visible on search engines.

In plain English, students will learn the secrets of on-page optimization and how to write effective web pages while avoiding violations. And they'll learn how to utilize off-page optimization in order to build quality trusted inbound links that will drive targeted traffic to their sites while increasing their reputation to search engines.

The two session course begins on July 12th 2012 from 6:30 pm to 8:30 pm (EST) with the final class on July 19th. For more information or to register, follow this link: http://bit.ly/cc-hof2

About Jerry Allocca:
Jerry is the author of CONNECTED CULTURE, a digital marketing playbook, and is the founder of CORE Interactive Marketing (www.coreinteractivemarketing.com), an award-winning team of Internet specialists. According to a Google search, Allocca is a recognized Internet Marketing Authority and is a frequent industry speaker on topics such as internet marketing, SEO, social media and website strategies. Allocca teaches popular hands-on workshops designed to help professionals and organizations connect with their target audiences online using digital marketing tools.

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